The University of Prince Edward Island Student Union (UPEISU) is pleased to announce the launch of its new logo. The process, which took place over the last year, with much assistance from UPEI’s Integrated Communications department, is now in its implementation phase as of May 1.
UPEISU President Kate VanGerven explains the reason for the rebranding exercise, “our old logo has never properly reflected the UPEISU’s vision, mission, or core values and really didn’t say anything about the organization or what we do for students.”
The rebranding process, led by the Vice President of Communications, UPEISU, included several student councillors, as well as full-time staff, in an attempt to better understand how the Student Union should be branded. The physical changes in signage will take place over the summer months to be ready for new and returning students come September.